Partners Make us Stronger
Our Partnerships are very important to the development and optimization of OVR Technology products. Together with those who share our core mission and vision, OVR Technology is creating cutting edge scent technologies to enhance the human experience. We encourage those who recognize the important role of scent in the advancement of cognitive and behavioral scenarios to contact us to learn more about early adoption and partnership opportunities.
Maximize the realism in how people are experiencing situations before they even step into them. VR allows for people to learn and train in safe environments to deal with real life problems. But there are Olfactory cues that assist us in the real world to make decisions, whether it is smoke for firefighters or diesel for mechanics our nose can alert us of issues before the rest of our senses catch up. Increase the effectiveness of learning through a full sensory experience.
Scents direct link to the limbic portion of the brain can make it a very powerful tool in assisting people in a range of situations. It can help access memories and be beneficial for people suffering from PTSD and trauma. By increasing immersion it could help with pain management or facing phobias. When you create true immersion that accesses the pivotal memory and emotion section of your brain, the options for assisting people is amazing.
Creating robust experiences to ensure an accurate representation is necessary when working for business growth. From well trained staff to brand specific experiences it is necessary to create full sensory immersion to maximize the benefits of VR.
Case Study: Bravemind
Currently found at over 60 sites, including VA hospitals, military bases and university centers, USC Institute for Creative Technology’s Virtual Iraq/Afghanistan exposure therapy approach has been shown to produce a meaningful reduction in PTS symptoms. Additional randomized controlled studies are ongoing.
Exposure therapy, in which a patient – guided by a trained therapist – confronts their trauma memories through a retelling of the experience, is now endorsed as an “evidence-based” treatment for PTS. ICT researchers added to this therapy by leveraging virtual art assets that were originally built for the commercially successful X-Box game and combat tactical simulation scenario, Full Spectrum Warrior. The current applications consist of a series of virtual scenarios specifically designed to represent relevant contexts for VR exposure therapy, including Middle-Eastern themed city and desert road environments. In addition to the visual stimuli presented in the VR head mounted display, directional 3D audio, vibrations and smells can be delivered into the simulation. Now rather than relying exclusively on imagining a particular scenario, a patient can experience it again in a virtual world under very safe and controlled conditions. Young military personnel, having grown up with digital gaming technology, may actually be more attracted to and comfortable with a VR treatment approach as an alternative to traditional “talk therapy”.
The therapy requires well-trained clinical care providers that understand the unique challenges that they may face with service members and veterans suffering from the wounds of war. Stimulus presentation is controlled by the clinician via a separate “wizard of Oz” interface, with the clinician in full audio contact with the patient. ICT researchers are also adapting the system as a tool for stress resilience training and PTS assessment.
This basic and applied research effort has been funded by ONR, TATRC, USAMRMC and the Infinite Hero Foundation. Collaborators include JoAnn Difede, Weill Cornell Medical Center; Barbara Rothbaum, Emory University; Virtually Better, Inc. and OVR Technology.
Partner with OVR Technology
Could your business or research benefit from the addition of scent?